How RXA works: a case study in website tagging

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We're also boots on the ground, using our knowledge to help our ...
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A Recipe for Successive Order Analysis

We recently had an ecommerce site ask what trends we could find for customers who make multiple purchases. In order to provide some quick insights, we opted for using their ...
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A Day in the Life of A Digital Analyst

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common goal. Here is a look at the daily routine of one of ...
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An Organized Approach to QA Documentation

QA can be very tedious. If you've been at it for a while, you've had more than one of those "what did I just do?" moments. Perhaps you've had to QA a checkout process both as a ...
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QA for Adobe Analytics using Chrome

In a previous post we mentioned that enlisting others to help with digital analytics QA is a great way to resolve efficiency issues and get through QA more quickly. It is also ...
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Staying Motivated In Digital Analytics

Whether you are a digital analyst handing out valuable insights or an implementation specialist bringing all the pieces together, you have probably reached a point at some time ...
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