QA for Adobe Analytics using Chrome

In a previous post we mentioned that enlisting others to help with digital analytics QA is a great way to resolve efficiency issues and get through QA more quickly. It is also ...
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Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more common terms and acronyms. AA ...
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and inclusion when the ...
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What Is Digital Analytics?

"What do you do for a living?"
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Finding the Right Digital Analytics Consultant for Your Business

Many companies are new to digital analytics; this is why they need an analyst to begin with. Because of this, it’s not hard for someone who knows a little bit about digital ...
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part of the release ...
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