Finding the Story in the Data

While everything we do at RXA we do as a team, a team is by definition a set of individuals who come together for a common goal. Here is a story about finding one’s personal ...
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Domopalooza 2018: A Recap

With Domopalooza 2018 in the books, we want to recap some of the highlights that resonated with us. 
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Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more common terms and acronyms. AA ...
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Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps - measurement and improvement - but before you can get there, you’ll need to tackle a ...
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and inclusion when the ...
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Using Domo Gauge Cards

When starting a new dashboard, it’s beneficial to begin with a summary of the key metrics. While it may not be a visualization that makes it to the final product, using the ...
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