QA for Adobe Analytics using Chrome

In a previous post we mentioned that enlisting others to help with digital analytics QA is a great way to resolve efficiency issues and get through QA more quickly. It is also ...
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Finding Event Interaction data in Chrome

If you're just getting started with digital analytics, you may also beginning your introduction to testing, aka QA (Quality Assurance). You will probably be given a document ...
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Setting And Passing Form Values With A Cookie In Adobe DTM

When dealing with form submissions, sometimes you’ll encounter a situation where you need to capture a value from the form, and store it for retrieval and inclusion when the ...
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Backyard Benchmarks

When you’re evaluating your digital presence, a recurring concern is always, "how does that stack up against the industry's {insert any metric here}?" We all want to look over ...
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Using ObservePoint for regression testing

The latest and greatest features of a software release are worthless if they break the features of the previous versions. Regression testing is an essential part of the release ...
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