How RXA works: a case study in labor optimization

We love to use this space to talk about our thoughts on data science, but Team RXA is so much more than talk. We're also boots on the ground, using our knowledge to help our ...
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Course Review: Getting Started With Google Analytics 360

Google Analytics Academy recently released a new training course: Getting Started With Google Analytics 360. The course contains seven units:
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Digital Analytics Definitions

Just like any other industry, the world of digital analytics has its own set of vocabulary words. Here are the definitions of some of the more common terms and acronyms. AA Adobe ...
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Digital Analytics Continuous Improvement Process

The digital analytics continuous improvement process revolves primarily around two steps - measurement and improvement - but before you can get there, you’ll need to tackle a ...
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The Reasons Your Organization is Avoiding Digital Analytics QA

Nobody with any experience in the digital space will argue against the importance of a strong QA process. We've all seen the results of skipping digital analytics QA or executing ...
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What Is Digital Analytics?

"What do you do for a living?"
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